Word: mutt
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Dates: during 1960-1969
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...Harm from Piggybacking. With 37% of the truck market, Chevrolet easily leads other truckmakers in sales, is followed by Ford and Harvester. The two hottest sellers are the Mutt and Jeff of the industry: the small delivery truck and the huge tractor-trailer. Chevrolet's 61 models have cornered 78% of the small-truck market, which has mushroomed until it now accounts for 76% of all truck sales. The light trucks have even inspired some leisure-time cousins: small, rugged vehicles that are designed for camping, recreation and family hauling. To satisfy this market, Chevrolet has introduced the Chevelle...
...Brown Sound. Among the many white rock 'n' roll singers attempting a pure "brown sound" today, the most successful are the Righteous Brothers and the Rolling Stones. The Righteous Brothers, a Mutt-and-Jeff pair of 24-year-old Californians, are referred to by Negro disk jockeys as "our blue-eyed soul brothers" for the spiraling gospel wail and hoarse growl they inject into songs like their bestselling Just Once in My Life. Their name, in fact, is derived from the Sunday-go-to-meetin' phrase: "Man, that was really righteous, brothers...
...public had wearied of yellow journalism, and the comics calmed down. There was less jaw breaking, more jawing, though the humor was still basic. Mutt, originally a horseplayer, was soon joined by Jeff, and the pair still quietly swindle each other today. Abie the Agent, an ethnic comic character, often cracked jokes in Yiddish and was not above haranguing a waiter: "It ain't the principle either; it's the ten cents." In Bringing Up Father, Irish-born Jiggs plans desperate stratagems to escape his starched collar and shrewish wife for the solid comforts of Dinty Moore...
Chiofaro teams up with 145-pound Jerry Delaney to form an effective Mutt and Jeff combine for the second defense. Demment drops back to fill in at times...
This year, however, the Mutt-and-Jeff combination that holds down the top two posts on the squad has been reversed, with 140-pound Jim Campen moving into the top position ahead of long-hitting captain Stan Abrams...