Word: mutualized
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Dates: during 1940-1949
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...cause to crow last week. It signed a first-class commentator for September delivery. NBC's new man was old to radio-Mutual's purring, precise Raymond Gram Swing, who saw in NBC a chance for a bigger audience, a bigger salary...
Radioracle Swing will remain with Mutual until late in September, when his contracts with the network and the General Cigar Co. (White Owl) expire simultaneously. After that, NBC plans to use him on four 15-minute shows a week...
...milk of radio's sacred cows. On his 15-minute comic stint, Here's Morgan (WOR, 6:45 p.m., E.W.T., Mon. through Fri.), he worries the stuffing from many a radio shirtfront, mocks soap operas, commercials, himself, his station. Last week he went to work on Mutual in a big way. Out over WOR, Mutual's Manhattan outlet, went a startling satire-a monologue on "The Strange Disappearance of the Mutual Network." Listeners heard razor-edged remarks on Mutual's recent loss of The Lone Ranger (TIME, June 8), a casual, sometimes funny flow of gags...
Morgan could happen only to Mutual, least hidebound of the networks. Until last April, he was an on-&-off Mutual attraction. Fifteen minutes after he jabbered his jabberwacky over WOR for local sponsors, he repeated the show for the network. Theoretically, Mutual offered Here's Morgan to local sponsors, but there was only one taker-a beer distributor in Hawaii. So two months ago Morgan refused to continue the repeat broadcasts, contented himself with his sponsored WOR show...
Besides belaboring commercials and Mutual, Morgan is now carrying on a feud with Hearst, gently calls many a stray character "William Randolph." As a result, the Hearst New York Journal & American forgets to list his programs...