Word: mutualized
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Dates: during 1940-1949
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...your Radio department (TIME, Sept. 15) you refer to the president of Mutual Broadcasting System as "ex-Chicago Tribune-man William E. Macfarlane." Mr. Macfarlane's first name is Wilbert, not William, and he is very far from an ex-Tribune man. He is the Chicago Tribune's Business Manager...
LESTER GOTTLIEB Mutual Broadcasting System New York City...
...years of mutual shoving, glowering, apologizing and more shoving had put the U.S. and Japan dangerously close to war. It did not look last week as if Admiral Nomura or anyone else could make either side withdraw cleanly and permanently from the brink. The best formula the Admiral could hope to achieve would be a minor deal which would freeze both sides' positions for as long as possible...
Under swart, smart General Manager Fred Weber, onetime assistant to NBC's Niles Trammell in Chicago, Mutual has moved steadily ahead. From a two-station chain in 1934, it has grown until today it includes 173 affiliates. In the first eight months of 1940, its cumulative billings were $2,494,370; for the same period this year $4,024,680 (as compared with...
Shortly after it was organized, MBS attracted WLW in Cincinnati, went on to add John Shepard Ill's Colonial network and the Don Lee network on the West Coast to its chain. Big recommendation for Mutual with advertisers was the fact that it insisted only on the purchase of its three big units, WOR, WGN, WLW, with other units to be added at pleasure. Not until June 1936 did it reach a coast-to-coast status. That occurred when CBS offered to buy the Don Lee network, which turned to cooperative Mutual instead...