Word: mutualized
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Dates: during 1940-1949
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...marry bouncy Ann Sheridan. Promptly CBS censors decided the items were on the dubious side, suggested he toss them out of his script. Thereupon Fidler asked his sponsor, the Tayton Co. (cosmetics), to cancel his contract so that he could betake himself to the more liberal mikes of Mutual...
Tayton Co., whose sales have soared since Fidler signed up, agreed to follow him to Mutual, starting afresh for 13 weeks. Huffed CBS: "If he has found a network which will wholly accept his views . . . we are pleased...
...consider ourselves fortunate that in the heterogeneous population of the Netherlands Indies, those elements of individuality and communal sense-though often not fully developed-are present, which have endowed Indonesian, Chinese and Hollander alike with the blessed gift of humor, the will for mutual appreciation and tolerance, and the power to stand united should-God forbid-we too be overcome by the catastrophes...
...When Mutual signed with ASCAP last May, it offered to ASCAP 3% of its gross receipts, but its contract gives it the privilege of scaling down this fee to match any more favorable deal rival networks might make with ASCAP. CBS was still outside the fold last week, but it seemed likely to follow NBC's suit, sign up with ASCAP at drastically reduced fees. ASCAP went to war full of steam and confidence...
Sportscaster Walter Lanier ("Red") Barber, official announcer over Mutual's WOR of all games of the Brooklyn ("Them Bums") Dodgers (see p. 46), served as commentator with the New York Philharmonic-Symphony this week. He broadcast from the Lewisohn Stadium (where the Philharmonic played) Composer Robert Russell Bennett's Symphony in D for the Dodgers (TIME, May 26). In the Fourth Movement, "The Giants Come to Town," Red Barber chanted, against a rising crescendo...