Word: mutualized
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Dates: during 1940-1949
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Radio listeners last week heard a piece of music inspired by a baseball team. Lean, drawly Composer Robert Russell Bennett, who in his youth was a semi-pro ballplayer, played a new Symphony in D for the Dodgers on his WOR-Mutual program, Russell Bennett's Notebook. To the Dodgers and their music-loving President Larry MacPhail, the symphony was a great comfort. Although they were still out in front in the National League, they had just lost a game in Pittsburgh, which ended a seven-game winning streak...
...Chicago's bustling Palmer House, veteran Bandmaster Jan Garber shuffled the sheets of his music, shook a stick at his first trumpet. A blast, and then, to the Jerome & Schwartz, 1903 ragtime tune Bedelia, Tin Pan Alley banged and tootled back onto the bigtime air. The broadcast was Mutual's first using ASCAP music after the last-minute signing with the songwriters' society in St. Louis (TIME...
...really sonorous send-off ASCAP had to wait till Sunday night. Then, on an hour-and-a-half, coast-to-coast program called "ASCAP Salutes Mutual," the composers broadcast a solemn Te Deum celebrating their first settlement with the chains...
...Duchin, performed. Judy Garland trilled Over the Rainbow. John Charles Thomas baritoned Sunday-evening favorite, Albert Hay Malotte's The Lord's Prayer. Gene Buck gave mikeside support to an uncertain quaver that was Irving Berlin returning God Bless America to the air. Day after this outpouring Mutual began concerted plugging of its exclusive popular-tune library. Yet its competitive advantage over the big networks was not immediate. Present commercial contracts send Mutual programs to twelve affiliates who want no part of ASCAP as well as to the 115 who do, and the 42 who have...
...great glee at having cracked the network front, ASCAP gave out that other networks could expect no better terms than Mutual's. B.M.I., the big chains' music mill, announced 33⅓% price reductions. Enthusiastic was ASCAP about the backlog of new red-white-blue tunes its composers have cooked up since January and will now spring on the patriotic radio public...