Word: mutualized
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Dates: during 1940-1949
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...sponsors. He made speeches at every other Rotary luncheon he saw (he does a lallapaloosa about a salesman, propped with a worn-out pair of shoes and a doorknob). Every night in bed, Ed reads a copy of every business letter (sometimes there are hundreds) sent out by Mutual to clients and stations that day. Betweentimes, he scribbles away at the MBS Open Circuit, a diary which he gets printed up once a week and circulated to all "Mutualites" and clients. Excerpt...
Also in the Open Circuit, lucky employees get what Ed calls a "P.F." (Praised Fearlessly). If a Mutual man wins enough P.F.s, he may get to be a "Boy Scout," Ed's most affectionate nickname for favored underlings...
...such jolly bits & pieces, Ed has built his huge theater. Now all he really needs are some good shows. Aside from alert news and sports coverage, big, sprawling Mutual has only six or seven programs worth the time of day or night. Ed knows his weakness: "Programs will be our No. 1 objective this year." He means "programs with that commercial aroma." Ed once directed Conductor George Szell of the Cleveland Symphony Orchestra not to play over Mutual "for art's sake-play simple, melodic things for the millions...
...Graham & Family (Mon. 10:30 p.m., Mutual). The newest of too many new nighttime soap operas is ballyhooed as an effort "to bring home to the public the trials & tribulations of the General Practitioner." Dr. Graham "stands for the heart and humanity of every American doctor." His family stands, unbelievably well, for his unprofessional maunderings. Fortunately, listeners don't have...
...Justice Triumph? (Wed. 10 p.m., Mutual). Shabby old crimes tricked out in flashy new adjectives are just as interesting on the air as they have been for 50 years in the Sunday supplements. But regular readers will miss the lurid illustrations...