Word: mutuals
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Dates: during 1930-1939
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...provided U. S. radio listeners with the most elaborate air shows since radio began. In October, campaign radiorators of all political parties used air time as it never had been used before, gave the networks all-time revenue highs for a single month. Last week, before the year closed, Mutual Broadcasting System accomplished what radiomen have long held improbable: a fourth coast-to-coast network...
With the inauguration of two-station broadcasts, WOR and WGN formed Mutual Broadcasting System on Oct. 1, 1934. They agreed to seek advertisers who wanted to utilize both stations, but not to interfere with each other's local programs. WOR and WGN also began exchanging sustaining (noncommercial) programs. Alfred Justin McCosker, president of WOR, became chairman of M. B. S.; Wilbert E. Macfarlane, vice president and business manager of the Chicago Tribune, became president. Mr. Macfarlane has been interested in WGN since the Tribune opened its station in 1925, has refused to let the chains dominate its policies. First...
...Cincinnati outlet for his program in addition to VOR and WGN. Operated by Powel Crosley Jr., who makes radios and controls the Cincinnati Reds baseball team, WLW is the most powerful radio station in the U. S. (500,000 watts). It soon became a cooperating member of the Mutual net work. On June 1, 1935 M. B. S. began trading sustaining programs with the Canadian Radio Commission, and in September added CKLW (Windsor, Ont.) to the network. Canadian programs gave U. S. listeners variety and CKLW gave M. B. S. a powerful station in the Detroit area...
...rapid succession added more than a dozen stations to its network in New England and the Midwest, reached into the South. Most important, the Don Lee Broadcasting System of California decided to sever relations with C. B. S. and join. M. B. S. This switch, effected last week, raised Mutual's station list...
...hookup with Mutual meant Columbia had to have new California stations. They bought the State's most powerful independent station, KNX at Hollywood (50,000 watts), also KFSO at San Francisco, which this week will be added to the C. B. S. chain. N. B. C., not caught napping, went after four stations owned by the McClatchy newspapers...