Word: mutuals
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Dates: during 1940-1949
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...dynamic, hearty Dr. Maier the Lutheran Hour is a personal triumph. He started on two stations, now has 224 over the Mutual network. In addition, transcriptions swell the list to some 450 stations in 26 countries. The Lutheran Laymen's League sponsors the Hour, pays for the time. Last year's time cost...
...affair with his horn and vocal and Black and Blue. Newton and Morgan shared the vocals on a blues that also highlighted the session, and Arthur Karle (ex-Goodman tenor saxophonist) knocked out the crowd with several fine choruses. The musicians form something of a mutual admiration society and it certainly showed in the wonderfully cohesive ensembles they improvised on most numbers...
Back Track. Indications are that PM will go after amusement advertising mainly, perhaps because three years of blasting away at Standard Oil, General Motors, Henry Ford, et al.-and at industry and finance in general-have not exactly built up mutual esteem. And labor unions, with whom PM cuddles, have not yet become heavy advertisers...
...daily) left to sell. Nor could advertisers console themselves much by turning to the other three U.S. networks. CBS had a few evening half hours for sale, but they were not likely to be available long. There was some "ice-cream time"* available on the Blue Network and on Mutual, but Blue's time sales for 1943's first eight months were up 63% over last year, Mutual's up 28%. All network radio advertising, according to Variety, is up 25% over last year...
...Some other recent sales (and their ages as sustainers): BLUE NETWORK-Meet Your Navy (7 months), Chamber Music Society of Lower Basin St. (3 years); CBS-Report to the Nation (2½ years), New York Philharmonic-Symphony Orchestra (13 years); NBC-NBC Symphony Orchestra (6 years); MUTUAL-It Pays to Be Ignorant (5 months...