Word: mutuals
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Dates: during 1940-1949
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Curtis Publishing Co. (Satevepost, Ladies' Home Journal) will take over the sponsorship (on Mutual) of the presidential election results. Nash-Kelvinator will pay for the same show over CBS. If no angels appear at NBC and ABC, these networks will perform "a public service...
Edgar Kobalc, president of Mutual Broadcasting system, made a fateful decision: Three for the Money, an MBS giveaway show (grand prize: up to $7,000 cash and a trip-for two-anywhere in the world), will be dropped from the network this week. Folksy Ed Kobak claimed that he had had misgivings when the show first went on the air 13 weeks ago. "We never did like the idea of a giveaway show," he explained, "but we're like sheep." He added: "Down in our hearts our conscience bothered us." He was further influenced by the new code...
...Socarrás, who had already received the full treatment in Mexico (TIME, Aug. 9) and who plans to visit the U.S. after his inauguration in November, turned up in Guatemala City. He and Guatemala's President Juan José Arévalo found a mutual bond in their distaste for the Dominican Republic's Dictator Rafael Trujillo and Nicaragua's Anastasio
World Council of Churches (Wed. 1:15 p.m., Mutual). Special broadcast from Amsterdam of the year's largest international church conference...
...applauded the FCC proposal. NBC, which runs the big Truth or Consequences (its Miss Hush prizes amounted to more than $21,000) and nine lesser quiz-bangs, primly pointed to its own "longstanding policy of stressing the entertainment, educational and news values of its programs . . ." WOR, key station for Mutual, another leader in the giveaway field (Queen for a Day, Three for the Money), solemnly assented: "The giveaway craze and large prizes have begun to overshadow the entertainment value of programs. Such overemphasis is not healthy for radio...