Word: mutuals
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Dates: during 1940-1949
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When Edgar Kobak became boss of the Mutual Broadcasting System, it was a nationwide junkpile of 247 "light bulbs" and "coffee pots" (low-power radio stations). That year (1944), advertisers spent $19,600,000 for Mutual's thin air; in 1946, $25,800,000. And this week Mutual signed up its 400th station: Atlantic City's 250-watt WMID. It was the 15th station to join Mutual in 15 days, the 153rd since Kobak took over...
...around and make like a slave-driver. But all his employees know that Ed is just kidding; he's really a card. His office door is always open, and to make perfectly sure that nobody gets any uppity ideas, Ed has had interoffice partitions torn down in Mutual's Manhattan offices...
...fast start in radio as NBC's sales manager; he laid the commercial foundations of the Blue Network (now ABC) almost singlehanded. When he came to Mutual, Coca-Cola transferred its $2,000,000 account, just to be with...
...months of disinterested effort by various individuals and committees lie behind the document which comes up for undergraduate approval this afternoon--six months which saw bitter attacks and mutual suspicion give way to progressive cooperation of a sort unique in the history of student affairs...
Twenty Questions (Sat. 8 p.m., Mutual). For people who like their parlor games played by somebody else...