Word: muzak
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Rescued from Paramount. The American Association of Theatre Organ Enthusiasts was organized in 1955 in California by a group of Wurlitzer fans headed by Richard Simonton, who holds the Muzak franchise for Southern California (among his other interests: a 51% share of the Delta Queen, one of the last of the Mississippi River passenger steamers). Simonton, 45, was hooked on the Mighty Wurlitzer early in life, when he got a job in Seattle's Fifth Avenue Theater. The lady organist played an all-request program every Saturday, but she had a poor memory for tunes. It was young Simonton...
...been a more stimulating double bill, and this was the sort of programme the Telepix has been serving up all fall. Our own Brattle has fallen on evil days. Glutted with ten-month old "revivals" like Our Man in Havana and larded at either end with saponaceous strains of Muzak, our once beloved theatre sounds like the Waldorf until the lights go off, and from there on out there's little to do but yawn and beat it as the projectionist trots out either second-rate foreign films like Rosemary or recently produced box-office certainties like Orfeu Negro...
Apart from the bells, the pool and the food freezers, the most remarkable Johnson addition to The Elms is neither 18th century nor French. The house has been piped for Muzak in every room...
...prefer to explain the personal portables' popularity in the same way Harry Golden explains the popularity of Muzak: "Americans are afraid of silence...
...Trio, talked the Last Frontier Hotel into doing something unheard of-booking the little-known Mary Kaye Trio into the casino lounge for nightly shows lasting until breakfast. Mary Kaye, her brother Norman, and Frankie Ross caught on instantly, singing, strumming, and turning out a kind of natural-seven Muzak that held the crowds in the casino and skyrocketed the late late take. Hooked two ways, fans now stay around as much to hear the trio as to shoot craps, and the group is no longer just background music: it has become one of the top draws in Vegas. Currently...