Word: muzakal
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...just spent 12 hours on the torture rack of business travel and are heading for your hotel. What kind of experience do you want beyond the entryway? A doorman leading you into a shiny, marble lobby, with Muzak gently playing in the background (and a hand out for a tip)? Or would you rather enter a scene out of Friends, with comfortable couches, Nina Simone on the sound track and a game of pool going on? If you desire the latter, you're probably under 35, or perhaps you just think like someone...
...little screen, so I watch the end of Zodiac on a Singapore-Narita flight, having watched the beginning, I think, on Singapore-Delhi. Books blur into one another until the best answer seems to be to read the novels of Haruki Murakami, which feel like the mellifluous sound of Muzak heard during jet lag, with their floating characters situated in Japan but living in the America or Italy of their heads. Just to make my disorientation complete, I get off a plane in Sydney because we are going to take on passengers from another (canceled) flight, then I get onto...
...influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world--including Gap, McDonald's and Burger King--with songs tailored to reflect their identity. "What we're trying to capture is a brand's essence," says...
...bands the Transmitters and Missing Presumed Dead, may seem an unlikely figure to attune companies to the subtleties of sound. But his three-year-old, four-man firm has appeared at a time when businesses are waking up to the full possibilities of all the senses. Two years ago, Muzak formed a partnership with ScentAir, a U.S. firm that specializes in installing inviting aromas in hotels, restaurants and stores. "Instead of asking a customer, 'How does it sound?' when they walk into a business, we're now saying, 'How do you feel?'" says Muzak's Finigan. Shopping psychologist Denison says...
...bands the Transmitters and Missing Presumed Dead, may seem an unlikely figure to attune companies to the subtleties of sound. But his three-year-old, four-man firm has appeared at a time when businesses are waking up to the full possibilities of all the senses. Two years ago, Muzak formed a partnership with ScentAir, a U.S. firm that specializes in installing inviting aromas in hotels, restaurants and stores. "Instead of asking a customer, 'How does it sound?' when they walk into a business, we're now saying, 'How do you feel?'" says Muzak's Finigan. Shopping psychologist Denison says...