Word: muzakal
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...first step in describing silence," says California-born Composer John Cage, "is to use silence itself. Matter of fact, I thought of composing a piece like that. It would be very beautiful, and I would offer it to Muzak...
Petrillo flew from Chicago to New York to pull out all the stops. Muzak Corp. agreed not to pipe in canned music to silent hotels, A.F.L. electricians pledged themselves not to install jukeboxes. As Petrillo, dressed in two-tone shoes and a cream-colored silk shirt, made the rounds of unmusical bars, another friendly columnist, the New York Post's Earl Wilson, stalked him behind a glass of beer at Toots Shor's non-union spot...
...director of Muzak Corp., ex-Adman William Burnett Benton found that there was a market for canned music, free of advertising plugs, piped directly into clubs, hospitals, restaurants, factories. Bill Benton decided to apply the same system to radio. He lined up big-name sponsors for such a project, including his old partner, Chester Bowles, now OPA boss; the University of Chicago's Robert M. Hutchins; Businessman Beardsley Ruml. He laid his plan before the Federal Communications Commission (retiring FCC Chairman James L. Fly is expected to join the group). This week the group is incorporating as Subscription Radio...
R.C.A. is the biggest purveyor of music to industrial plants. Next is Muzak, which has long supplied musical transcriptions (by private wire) to restaurants, hotels, apartments. Muzak pipes programs to some firms, also offers installations ($900 and up) which are intended for Muzak's "high-fidelity" transcription discs. Cost of Muzak service: $50 a month. R.C.A. likewise installs turntables, pickups and loudspeakers, supplies record libraries for fees ranging from $250 to $40,000. Records are supplied monthly, in batches of 20 or more...
...Muzak music comes from specially made master transcriptions with an audiocycle range far greater than most radios and minus the surface scratching of most phonographs. This makes the reproduction so faithful that hearers can barely distinguish it from an actual performance of an orchestra. Another advantage is complete lack of announcements, commercial or otherwise, to impede its comfortably spaced flow of tunes. Service is 24 hours a day and all subscribers receive a printed program. Network service costing $25 a month is now taken by such Manhattan spots as the Waldorf-Astoria and Childs restaurants and comes in two types...