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Word: mycoprotein (lookup in dictionary) (lookup stats)
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...most popular meat substitute in Europe, is little known in the U.S., but its manufacturer, Britain's Marlow Foods, wants to change that. Often formed into patties, Quorn is a low-fat alternative to chicken nuggets and beef burgers. But Marlow faces a marketing challenge in describing Quorn--a mycoprotein, or fungus that has been fermented. This fungus is in the same family as mushrooms though it sounds like a cousin to the stuff that causes athlete's foot. But last month the Center for Science in the Public Interest, a Washington group sometimes dubbed the Food Police, asked...

Author: /time Magazine | Title: Global Briefing: Apr. 22, 2002 | 4/22/2002 | See Source »

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