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...story of Steinbrenner and his baseball team occasionally takes on odd, mythic dimensions, the quality of an American parable, like The Great Gatsby. Steinbrenner has invented an archetype for himself: Superowner, a primordial character, all barging and beefy dictatorial will, more famous than any of his players. He is a sort of celebrity despot; his enemies regard him as an oaf. But Steinbrenner is so thoroughly Steinbrenner, a kind of masterpiece of himself, that he invites a sneaking wonder of the kind we reserve sometimes for natural phenomena. He runs the team the way Don Vito Corleone ran the rackets...

Author: /time Magazine | Title: Essay: The Lessons of Steinbrennerism | 8/23/1982 | See Source »

...skulls. Not only do they show the skill, imagination and intellect of their Indian craftsmen, but, more important, they offer a revealing perspective on Aztec life. For all their obsession with killing and conquest, the Aztecs (a name given them by 19th century writers from the word Aztlan, their mythic home in the north) were capable of building aqueducts to bring fresh water to the capital, were skilled agriculturalists, wrote lyrical poetry, admired and preserved the artistry of earlier Mesoamerican civilizations and even kept...

Author: /time Magazine | Title: Science: Poetry, Serpents and Sacrifice | 8/16/1982 | See Source »

...crafted a bestseller and something more. His hero, T.S. Garp, that wise and foolish, gentle and fierce writer-wrestler has become a sort of postmodernist Everyman, and his often deadly adventures on the bleak bat lefields of the contemporary war between the sexes have given the book an almost mythic coloration for many readers...

Author: /time Magazine | Title: Cinema: Watery Grave | 8/2/1982 | See Source »

Successful corporations also have pantheons of heroes, who serve as role models. Like Henry Ford of Ford Motor Co., Thomas Watson of IBM or Ray Kroc of McDonald's, they "have great symbolic and mythic value within the cultures of their companies." Employees are proud to be connected with these magical figures, say the authors, and draw strength and courage from them. Mary Kay Ash, who overcame severe arthritis to found Mary Kay Cosmetics, uses that achievement to inspire her salespeople...

Author: /time Magazine | Title: Cultured Corporate Winners | 7/5/1982 | See Source »

More than most ruggers, Roberts has helped fashion the mythic legacy that surrounds the club--beer on the sidelines during games, raucous road trips, the unspeakable annual pig roast, and one of the-finest won-lost records in the country...

Author: By David L. Yermack, | Title: Bundles of Roy | 6/10/1982 | See Source »

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