Word: myths
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Dates: during 1960-1969
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...Thank you for making the break from conformity. TIME has too long remained among those so busy upholding the myth of Big Ten football supremacy [Oct. 14] that they have overlooked...
...which seems to fit the preconceived idea we have of Madison Avenue, an image which somehow includes shark skin suits, three martini lunches, ulcers before thirty, and infernal white knights charging from our television screens. It is America's fascination with this half-myth that perhaps accounts for the wide sales (400,000) of Olgivy's book. The very title, "Confessions of an Advertising Man" indicates a delicious expose, rather than a witty Robert Morse-like "how to" book. Olgivy wryly acknowledges this, saying, "It always seems to be displayed next to biographies of whores...
...Olgivy seems to defy the myth on almost every count. His suits usually come from Sears Roebuck (a client), he dislikes luncheons with clients ("I haven't the time, it gives me indigestion, and I don't think it's very profitable."), and he appears to be a long way from that ulcer as he consumes whiskey and cashews with relish. As a man whose business is selling, Olgivy seems to have decided that the best way to sell himself is to be himself, and he can at times be disarmingly honest. When he removes his jacket in an overcrowded...
Most entertaining is a kinetic, eight-minute Creation, astir with turbulent photography. Unfortunately, it is a long way from The Beginning to the end. The Word is interpreted altogether literally, neither revitalized with the logic of drama nor illuminated by the magic of myth. The film simply plunges ahead with quasi-King Jamesian narration, supplied by Playwright Christopher Fry and spoken by Huston himself, a mighty celestial circuit rider on the sound track. "God blessed them and said: Multiply," the voice intones, clearing the way for a shot of fuzzy, nuzzling seals and simultaneously raising questions of identity. There...
Such is the mistaken image which has grown out of not only last year's riots, but also the controversial phrase "black power." For if hate is the motivating force in Watts, it is hate modulated by shrewdness. And regardless of how great a myth has been built around August '65, even the militants know that burning down your own house is a poor way to relieve frusttration...