Word: n
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Dates: during 1930-1939
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Amos 'n' Andy are not what they were seven years ago, when the nation used to drop whatever it was doing to listen to them and echo such of their darktown phrases a.s "ow-wah!" and "I'se regusted." But they still command the top five-a-week 15-minute radio audience estimated at 40,000,000 weekly. For eleven years the faithful have heard Amos 'n' Andy over NBC stations, but beginning April 3 Amos 'n' Andy will move...
...stanch Amos 'n' Andy fans this means little more than a slight change in tuning, since CBS and NBC outlets duplicate each other in most important areas. But in the business of radio advertising the changeover was big doings. It indicated that henceforth Campbell Soup's huge outlay for radio advertising time (last year it was $2,279,425) would all be spent with...
...which at present collects only about a third of it. Last year Campbell paid NBC $1,468,353 for Amos 'n' Andy's time, and $97,284 for the Edwin C. Hill broadcasts, which will be terminated this month...
...business but radio the loss of a million and a half account would be a crusher, but to NBC it was just an unhappy horse trade. NBC lost Amos 'n' Andy, but promptly picked off the Robert Benchley-Artie Shaw Old Gold show, a Sunday night half-hour that was bringing CBS $10,830 weekly. This becomes an NBC show beginning...
...went hunting in Maryland and were snowed in. Even when Correll's baby died last January, the show went on, the pair doing the first broadcast together, and Gosden reading all the parts at the rebroadcast few hours later. Although other radio teams are older than Amos 'n' Andy (see p. 59), when they leave NBC for CBS they will have given 5,208 performances including rebroadcasts, an unapproached radio record...