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...core business--serving tasty, nonfrozen, nonmicrowaved, made-to-order burgers and fries--has kept the company profitable and growing; remember that hundreds of fast-food-franchise concepts have flamed out since then. "Keep it real simple," Harry Snyder, a co-founder with his wife Esther of In-N-Out, would often say. "Do one thing, and do it the best you can." The company thrived on its stellar customer service and higher-than-average wages...
Instructive, but we're still talking about burgers. What makes the Snyders' story worth reading is that it's as much cultural history as corporate. The company evolved in perfect sync with postwar Southern California, whose car culture and highway-fed suburbs blossomed as In-N-Out was building the first drive-throughs...
Perman's reporting is considerable, with 34 pages of footnotes to prove this is no quick-serve history--maybe to a fault. And her lively writing style occasionally leads to too much relish: "In-N-Out's fan-customers can usually remember the first time they ate at an In-N-Out much in the same way that most people can remember their first kiss." Well, maybe...
Party A and Party B n.-- Iowa's new terminology for referring to members of a same-sex couple filing for a state marriage license...
...Staff writer Max N. Brondfield can be reached at mbrondf@fas.harvard.edu...