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WHRB's recent decision to cancel its subscription to the Good Practices Code of the National Association of Broadcasters was not motivated solely by a desire to carry hard liquor advertising over its FM channel. WHRB, like many other radio stations in the country, believes that the NAB has deteriorated into an essentially worthless organization, which does not effectively fulfill the vital tasks of serving the American listening public and lobbying in Congress for the broadcasting industry...
Many radio stations which do not belong to the NAB subscribe to the Code, and their apparent reason for doing so is stated in the Code's "Regulations and Procedures": "to establish and maintain a level of radio programming which gives full consideration to the educational, informational, cultural, economic, moral, and entertainment needs of the American public." These are praiseworthy goals, and it is regrettable that they have not been the primary objective of stations subscribing to the NAB Code in recent years...
Robert C. Channon '62, station manager said that the action was taken in protest against the NAB, "because WHRB believes that there is no justification for putting advertising restrictions only one medium." There are no limitations on hard liquor advertising in newspapers and magazines...
Other Ivy League radio stations belong to the NAB, but university policies prohibit them from carrying advertisements for hard liquor. Harvard does not exercise any control over the advertising policies of student organizations...
WHRB is not the only station in the Boston area to leave the NAB for hard liquor. Stations WBOS and WCRB now have liquor contracts...