Word: nabisco
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Dates: during 1930-1939
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...York, Lexicographer Frank Horace Vizetelly announced he had granted official recognition in his Standard Dictionary to the initial-composed "protogram" and the telescope word, both popular in Russia. A protogram: NEP (New Economic Policy). A telescope word: Nabisco (National Biscuit Co.). Commented Dr. Vizetelly: "The newly-liberated Russian people have the same love for big words which distinguishes all civilizations in the formative state. They give institutions magniloquent titles, then find it is too much trouble to pronounce them...
Last week Nabisco figured prominently in financial news. There was a change of presidents, the fourth change in the company's history. There was also newsworthy selling of the stock on printed rumors that the company is not earning its dividend, and that Great Atlantic & Pacific Tea Co. ("A & P") may enter the biscuit business. On the change of presidents Nabisco adopted an attitude of "no significance." Hence Wall Street whispered there was significance. On the other matters the company maintained a silence of which the late great George Fisher Baker would have approved heartily...
...Nabisco president is Frank Clifford Lowry, chiefly known as a sugarman. About 50, neat and reserved, Mr. Lowry moves briskly. Much of his moving has been on the New York Coffee & Sugar Exchange of which he was once (1927-28) president. He is a director of several sugar companies including Punta Alegre and Warner. He is president of the latter company. He heads the sugar-broking firm of Lowry & Co., one of whose partners is Horace Havemeyer. Partner Have-meyer's father was once president of American Sugar Refining Co.. a company which in 1925 was reported to have...
Executive offices of Nabisco are in their big factory adjoining New York Central's West Side tracks. Here President Lowry may look into the engineering department (which fills part of two stories of the building), may also watch the busy bakers baking. And in the art department he may see draughtsmen carefully designing new products, submitting them to cutters for mechanical approval. For while a good 50% of the company's business is in staples with large consumption (Lorna Doone Shortbreads, Slim Jim Pretzel Sticks, Holland Rusk, Butter Wafers, Snow Peaks) much of it goes into 500 varieties of biscuits...
National Biscuit Co. ("Nabisco," "Triscuits," "Uneeda," "Shredded Wheat"): $21,423,000 as against...