Word: nabisco
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Dates: during 1960-1969
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Died. George H. Coppers, 58, who rose from office boy to board chairman of the National Biscuit Co., boosted Nabisco's sales more than 100% in 15 years; of a heart attack; in Englewood...
...Smith Bickmore, 51, sales expert of the National Biscuit Co., was named Nabisco president. Utah-born and educated, Bickmore joined Nabisco in 1933, was a salesman from 1935-40, in 1950 became vice president in charge of sales and advertising. He succeeds George Henry Coppers, 57, who moves up to chair man of the board, will remain Nabisco's chief executive officer...
...Biscuit Co. faced the tough task of explaining why it had to shut down two old bakeries, build a new highly automated one in Chicago. It set up a scale model, invited comment from employees on how to make the plant better. Soon after the new plant began operating, Nabisco's share of the market so expanded that employment rose to 2,400, a third more than the two old plants combined. Says a union official: "The company has to improve if it is going to stay competitive, and automation is the only way it can be done. Besides...