Word: nabisco
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Dates: during 1960-1969
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...pivotally important fact is that Sullivan pulls only 16.3% of the TV families earning more than $10.000 a year, while NBC's Dean Martin attracts 23.4% in that bracket. Not surprisingly, then, Zenith and Hertz buy time on Martin while, in the main, mass-consumption products such as Nabisco crackers, Wesson oil and Hunt's tomato paste are pushed on Sullivan...
...largest industrial-design firms in the U.S., with revenues well above $3,000,000 a year, Manhattan's Raymond Loewy/William Snaith, Inc. is presently working on a new flooring for Monsanto, business machines for Pitney-Bowes, packages for Nabisco. Snaith recently designed the interior of a new Wanamaker's at King of Prussia, Pa., is planning a marina-office-motel complex in Connecticut and a vacation-house development in Vermont. Last week Fairchild-Hiller commissioned the firm to design the interiors for its twin...
...complex field of patents, everyday products have often inspired memorable decisions. The shredded-wheat biscuit became a courtroom cause celebre in 1938, when the Supreme Court set precedent by ruling that Kellogg could make the same biscuit as Nabisco, whose patent had expired and whose link to the shredded-wheat name had faded. The pink color of Pepto-Bismol was at issue in 1959, when a federal court in New York ruled that the pink had a "functional" purpose and therefore could be copied. Last week the Supreme Court handed down a decision of such broad impact that it overturned...
...panel of "schooled and trained" tasters snap, bite and nibble the 700 to 800 new products that the company whips up yearly on its research budget of $3,500,000. Only six or eight of a year's budget of products ever get to the shelves. Currently Nabisco is test-marketing "Team Flakes," a four-grain cereal of wheat, rice, oats and corn...
Into Foreign Markets. Nabisco's top seller is still its Premium Saltine, which reinforces the company's principle that most Americans prefer plain foods. President Bickmore himself is a plain-food man. A tithing Mormon from Paradise, Utah, he began in 1933 as a Nabisco salesman in Pocatello, Idaho, but was laid off in a Depression cutback, and started again as a porter in a company warehouse. As he worked up the line, Bickmore took some studies on the side from both Dale Carnegie and Harvard Business School. Since becoming chief executive three years ago, he has bought...