Word: nabisco
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Dates: during 1970-1979
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After the case reached the court level, Geritol's manufacturer, a subsidiary of Nabisco, eventually changed its advertising to a pitch aimed primarily at middle-aged women. Though the FTC has received some complaints about the more recent ads as well, it so far has not acted against them. Whether or not the newer messages have offended the Government, however, they have drawn spirited criticism from women. In one commercial a husband, after reciting his attractive spouse's achievements, intones: "My wife. I think I'll keep her." The Williams Co. might be well advised to note...
FAVORITE DRINK: The Quacking Quaker (Cribari Cold Duck, Quaker Oatmeal a dash of Scrapple, and a Nabisco Graham cracker...
...Motors, which benefited from a banner year for auto sales. By itself, G.M. accounted for three-quarters of the profit gain posted by the entire group. Other giants got bigger, too. Seven companies joined the once-exclusive billion-dollar-sales club, raising membership to 127. The newcomers: Philip Morris, Nabisco, Bristol-Myers, Combustion Engineering, Campbell Soup, Iowa Beef Processors and CBS. Meanwhile, Standard Oil of California became the twelfth U.S. company to register sales of more than $5 billion a year...
...involve themselves with the pulpworkers' strike which was then going on. They found that there was little they could do on the strike and thus graduated to the Evers campaign. Another group of people came from Philadelphia where they had worked as union organizers in a Nabisco plant. They got frustrated with work in the north and decided to come to the south...
...three: Kellogg's Product 19 and General Mills' Kaboom and Total. Two-thirds of the cereals ranked below 100. Among them were the five bestsellers: Kellogg's Corn Flakes, Rice Krispies and Sugar Frosted Flakes, and General Mills' Cheerios and Wheaties ("Breakfast of Champions"). Nabisco's Shredded Wheat ranked last...