Word: nabisco
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TRANS FAT: 2 grams SATURATED FAT: 1 g Nabisco Original Flavor Wheat Thins...
TRANS FAT: 1.5 grams SATURATED FAT: 2 g Nabisco Chips Ahoy...
...contemporary art. Five years ago, Dia director Michael Govan went searching for a building to hold some of the foundation's nearly 700 works. In Beacon, N.Y., a struggling Hudson River town, he found an abandoned factory, built in 1929 and used for decades to print boxes for Nabisco crackers. Fifty million dollars later, the structure is nearly 250,000 sq. ft. of sunlit display space. And much of it will be given over to some of the iciest, most refractory art ever produced--Judd's boxes, Joseph Beuys' piles of felt, Robert Ryman's all-white paintings, Dan Flavin...
...1980s, the foundation faltered for a while, but it re-emerged in chastened form several years later and, more recently, has got about $30 million from Leonard Riggio, chairman of Barnes & Noble. The foundation goes in for converted industrial buildings with good bones but no high-design drama. (The Nabisco factory was art-readied by little-known OpenOffice architects.) And while most museums collect a few works by each of a long roster of artists, Dia prefers to support a small list of favored names...
...course, there's still cashing in to be done--SpongeBob has lent his image to Target, Burger King and Nabisco Cheese Nips, and a SpongeBob movie is in the works. But, Hillenburg says, the art comes first. "I could get more money from a [broadcast] network," he says, but "I was interested in doing the show the way I wanted." Now that creators like him can do that, it is, in the world of cartoons at least, a great time to be a kid, a grownup or--best of all--a little of each...