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...Nader had his ammunition. He sent a summary of the study to the House Agriculture Committee, which was about to hold "clean meat" hearings for the first time in eight years. He quickly wrote an article for The New Republic titled "We're Back in the Jungle"?a title that echoed Upton Sinclair's classic indictment of the meat industry 60 years ago, The Jungle. He sent press releases to newspapers located near the worst plants. As a result, Nader was deluged by letters from meat handlers, meat buyers and anonymous Agriculture Department officials. He gave tips...

Author: /time Magazine | Title: Business: THE U.S.'s TOUGHEST CUSTOMER | 12/12/1969 | See Source »

Typical of Nader's battle style was his campaign for more stringent federal meat inspection at packing plants. While speed-reading the small print of a House report on Agriculture Department appropriations, Nader noticed that it urged "further studies" of the U.S. meat-inspection program. Did that mean that there had been earlier studies showing that the U.S. had a meat problem? Indeed it did, as Nader found out when he requested a copy of the little-known study at the Agriculture Department. "Nobody ever asked for this before," said the employee who handed it to him. The study gave...

Author: /time Magazine | Title: Business: THE U.S.'s TOUGHEST CUSTOMER | 12/12/1969 | See Source »

...campaign leads to another. Many doctors who wrote Nader about meat urged him to investigate the steadily rising fat content of the venerable hot dog, which they said was contributing to heart disease. Nader found that average frank fat had increased in 15 years from 17% to 33% of the total content. The "fatfurter" campaign was on, and he now emphasizes it frequently in his speeches. Nader cultivates mutually helpful friendships among Congressmen, offering to let them take credit for his digging and even drafting legislative proposals for them. His chief contacts in the Senate are Magnuson...

Author: /time Magazine | Title: Business: THE U.S.'s TOUGHEST CUSTOMER | 12/12/1969 | See Source »

...suits are shiny, his shoe heels generally worn. The nation's No. 1 consumer guardian is a conspicuous non-consumer. Ralph Nader does not care much about goods or appearances, and his income rules out luxury. He earns nothing from most of his work and supports himself by writing magazine articles and making public speeches for fees of $50 to $2,500. He refuses to divulge how much he earns, lest corporations find out how many investigators, if any, he can afford to hire. He turns down occasional six-figure offers from law firms and regularly shuns pleas for product...

Author: /time Magazine | Title: Business: The Lonely Hero: Never Kowtow | 12/12/1969 | See Source »

Like a man possessed, Nader has forsworn any semblance of a normal life. His workdays last 16 to 20 hours, often seven days a week. He has no secretaries, no ghostwriters, no personal aides other than his summer volunteers. Nader operates from two little-known Washington addresses and two unlisted telephones?one in the hallway outside the $80-a-month furnished room that has been his home for the past five years, the other in his one-room office in the National Press Building. He rarely answers knocks on the door and sometimes lets the telephone ring; the surest...

Author: /time Magazine | Title: Business: The Lonely Hero: Never Kowtow | 12/12/1969 | See Source »

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