Word: naderized
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...Green Party, with Ralph Nader heading the ticket and Winona LaDuke '80-'82 in the second spot, also features Ivy pedigrees. Nader graduated from Princeton in 1955, and then headed to Harvard Law School, where he graduated in 1958. LaDuke, a former Adams House resident, is the youngest Ivy grad in the race...
Gore must also contend with another potential trouble spot--Green Party candidate Ralph Nader. Nader is running at 4 percent nationally, and could draw away enough liberal-minded voters from Gore to give Bush crucial victories in enough swing states to win the election...
...with sitcoms, there are really only a few basic plots for negative ads, and they are made over and over. This year the Republican Leadership Council rebroadcast the scathing attacks of Ralph Nader - no Bush lover - on Gore's environmental record; in 1980 the Reagan campaign aired the anti-Jimmy Carter fulminations of Ted Kennedy, friend to supply-siders everywhere. Bob Dole lifted a clip from the "Daisy" ad for a 1996 attack spot against Clinton. The Gore camp bashed Bush for pollution in Houston (substitute "Bush," "Dukakis" and "Boston Harbor," and you've got 1988) and tagged Bush...
...cable and canned punch lines ("Wrong for the court. Wrong for our kids"). It wasn't always so. The 1964 "Daisy" ad was practically avant-garde. Today, while Madison Avenue produces some of the most sophisticated programming on the air, most political ads remain stuck in the Stone Age. Nader looked like a philosopher king simply for doing a couple of funny parodies of MasterCard and Monster.com spots. Both appealed smartly to voter cynicism about the major parties (and corporations), but neither outdid your average sneaker-company...
...Nike won't go out of business if it can't sell its shoes to 50 percent plus 1 of the market. Nader is a niche product; he's like a UPN show, trying to capture 5 percent of the audience. Whereas for the Big Two, clever is dangerous. You can inadvertently alienate important sectors of the electorate (for instance, the stupid) or come off as slick and dishonest. Since Watergate, ads have been much more straightforward - and artless. When the media landscape is carpet-bombed with ugly, blaring ads, perhaps every ad, regardless of its content, becomes a negative...