Word: nadja
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...Destinations to restore your sense of wonder Swarovski shed its image as the source for animal miniatures by teaming up with trendy fashion designers like Alexander McQueen on the runway. Now the century-old crystal company wants to revamp lighting. "The chandelier is this luxurious, celebratory lighting fixture," says Nadja Swarovski, 34, who runs communications for the firm. "We challenged designers to reinvent it for today." Twenty-seven of them accepted the dare, and last month seven of the collection's 17 pieces - including Yves Béhar's Nest, above, a glowing cyclone suspended by strands of crystal...
Swarovski shed its image as the source for animal miniatures by teaming with trendy fashion designers like Alexander McQueen on the runway. Now the century-old crystal company wants to revamp lighting. "The chandelier is this luxurious, celebratory lighting fixture," says Nadja Swarovski, 34, who runs communications for the firm. "We challenged designers to reinvent it for today." Twenty- seven of them accepted the dare, and this month seven of the collection's 17 pieces--including Yves Béhar's Nest, above, a glowing cyclone suspended by strands of crystal, and Matali Crasset's Plexiglas Sky--were displayed...
Crystal Queen Nadja Swarovski...
Claim to fame: As head of communications and a fifth-generation Swarovski, Nadja, 34, embodies the freshly glamorous image of the family-run Austrian crystal business...
Defining moment: Before joining Swarovski, Nadja worked for an art gallery and in public relations in New York City. "But crystals have always been inherently part of my life," she says...