Word: nadler
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...year on such programs, has tickled the curiosity of millions of TV watchers. It seemed more pertinent than ever last week when ten-year-old Robert Strom pushed his winnings to $160,000 on CBS's $64,000 Question, and a $10-a-week Government clerk, Theodore Nadler, hit $152,000 on $64,000 Challenge...
...producers seem helpless before the major ailment afflicting their shows. The sum of $64.000 no longer inspires audience awe. Viewers have become so blase that the producers arbitrarily changed their rules to enable Schoolboy Strom to win as much as $256,000, and devised new rules to let Clerk Nadler keep winning too. More important, a kind of inflation has also hit the contestants: instead of the kind of ordinary people who struck a responsive chord in viewers, they now run to narrow specialists and photographic minds-"freaks," as the trade calls them. Given a margin of error...
...fabulous . . . amazing . . . monumental . . . I am a human almanac of information." The producers of the $64,000 Challenge felt skeptical about the letter and doubtful when, after repeated applications, they finally saw the writer, a $70-a-week supply clerk who quit school at 13. But by last week Theodore Nadler, 47, had lived up to his own billing, piled up $64,000 on the show, and was simultaneously taking on three challenging specialists-in ancient history, baseball and the Civil...
...Quizman Nadler's success is a triumph of mind over manner. On the kind of show that hallows what it calls the "upbeat" personality, he is an offbeat figure: a small (5 ft. 4 in., 152 Ib.) man with an oppressed air, an uneasy smile and a cocky way of blurting his answers. His pronunciation is occasionally mangled, e.g., Joan of Arc was "beautified" in 1909. And his replies are so swift and sure, so full of extraneous details that come gushing with almaniacal glee that the show's producers feared at first that the show would seem...
Since he challenged all comers on any subject, Nadler has taken on five, lost only one game (he said that Beethoven's Fourth Symphony was in the key of B Flat Minor instead of B Flat*), and the show now has trouble persuading experts to risk their reputations against him. Nadler's opponents have generally surpassed him in schooling. He never went beyond the eighth grade at Mullanphy grammar school in St. Louis because he had to work to support his family. But he read hungrily, listened to radio music in his spare time, and found that "just...