Word: nail
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Dates: during 1990-1999
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When Wende Zomnir, creative director of the nail-polish company Urban Decay, advertised free manicures at last year's International Fashion Boutique Show in New York City, the lines stretched out the door. Part of the clamor was simply good buzz, with fashion reporters raving over Urban Decay's wild shades, like Asphalt (matte black), Mildew (organic green) and Plague (deep purple). But there was another reason for the long wait. "There were as many men as women" in line, says Zomnir...
With earrings now dangling from the lobes of stockbrokers, bartenders and truck drivers, what's a hip guy to do to distinguish himself? Well, for starters he could paint his fingernails olive, khaki and black. And, apparently, he does. Last year Urban Decay decided to advertise its unisex grungy nail colors--"Does pink make you puke?"--in magazines with male readers, like Spin, Rolling Stone and Interview, instead of in women's magazines. Nationwide, Urban Decay rang up first-year sales of $5 million, at $11 a bottle--a lot of them to guys...
Such celebrity hipsters as director Quentin Tarantino, Dennis Rodman and rocker Lenny Kravitz have painted their nails for years, but now nine-year-old boys are showing up at nail-polish parties in Dallas and Los Angeles. High school coaches from Orinda, Calif., to North Stamford, Conn., have ordered dozens of bottles in school colors for football players to wear on game day. "Young people in the 1990s are not as scared about issues of sexual orientation," says Chicago hairdresser James Braun, 20. "The younger crowd thinks it's stupid that only women can wear skirts and nail polish...
Then one day, while riding his bicycle to the hospital, Chandra ran over a nail, and his tire went flat. He wheeled his bicycle to a roadside stall, where the repairman was busy retreading a truck tire with vulcanized rubber. Once his bicycle was fixed, Chandra raced to the hospital and consulted with Sethi. Soon Chandra returned to the tire shop with an amputee patient and a foot cast. He asked the repairman if he could cast a rubber foot. "He agreed,'' Sethi says, "and refused to accept any money once he found out why we were doing...
Deadliest weapon Laptop computer Nail-spitting machine...