Word: nailing
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Dates: during 1940-1949
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...Tooth & Nail. In Mineola, L.I., Walter Szymkow, booked as an auto theft suspect, pulled a four-inch nail out of the station floor, bent it between his teeth, broke a brick in two, pulverized it with his fist, excused his actions by explaining that he was embarrassed, never having been arrested before...
President Perón was as pleased as the British, particularly over the third point. In an exuberant speech following the ceremonies he promised that he himself would nail the first Argentine shield on a railway coach. Said he: "Interested critics may say what they like, but the fact remains that the [U.S.-owned] telephone network is now Argentine property, and the same is true of the railways." By the end of his six-year term, he boasted, "not an inch of soil, not a breath of air" in Argentina would be alien-owned. And in fact little more than...
...Revlon, which sells more lipstick and nail polish (other products: powder, rouge) than anyone else, all this was just new gilt on an old lily. When they founded Revlon in a $25-a-month office in 1932, Brothers Charlie, Martin and Joe Revlon decided to capitalize on names, beginning with their own. They had another cardinal principle: a woman's most important points, unless she's in a bathing suit, are her eyes, lips, hair and hands...
They started with nail enamels, soon did so well that they moved into their present smoke-grey quarters on Fifth Avenue, where they now promote two different shades a year (Charlie first decides on the name of the shade, then tries to get a color...
...campaign is the costliest that Revlon has ever launched, may swell the company's 1946 advertising bil to over $3 million. What Revlon expects in return, like all other figures in the industry, is a closely guarded secret. But largely on the sale of dollar lipsticks and 60? nail polishes which cost the makers about 10? to manufacture, Revlon this year will gross "well into the eight-figure bracket...