Word: namath
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Dates: during 1960-1969
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...coffee mug. Even those in the back of the studio audience heard the clink of ice cubes in his cup. Iced coffee, an associate suggested, but surely the whole house knew damn well it was Johnnie Walker Red Label. As the clap board proclaimed, this was the Joe Namath Show, Take...
...lowbrow entertainment. The Playboy After Dark series, by another TV interloper. Hugh Hefner, is all pretension and forced fun. Yet somehow, as U.S. viewers discovered in the premiere last week, Joe's show had an insouciance, a spontaneity and a genuine joie de vivre that even congenital Namath haters must have found infuriatingly engaging...
Second Banana. The show was conceived by Co-Producer Doug Schustek, and he was so sure of success that a pilot was never shot. All Namath did was an eight-minute presentation film, trading unrehearsed gags with the program's second banana, Writer Dick Schaap (TIME, Sept. 19). Executive Producer Larry Spangler claims that within 24 hours after putting the show on the market, he had signed up sponsor Bristol-Myers and peddled a 15-week package to 38 U.S. TV stations. Seven have been added since; a non-network syndication show has rarely, if ever, caught...
...show was introduced by a miniskirted blonde, one Louisa Moritz, a sort of Goldie Hawn with a Judy Holliday accent. Louisa sashayed through the rest of the program all too obviously deepening her rapport with the host. Next, in what is to be the series' standard format. Namath and Schaap quipped and kibitzed through film clips of the Jets' latest game. Dick reveled in the miscues, while Joe extolled the "pure grace" of his own passing style. Namath was more modest about his fluffs as a TV rookie. He kidded about his troubles with cue cards...
...since Joe Namath graduated from Alabama to the New York Jets has there been a rookie as rhapsodized as Buffalo's O. J. Simpson. His status allowed him to hold out for six months before signing a four-year contract for more than $200,000-the highest figure received by any rookie since the A.F.L. and N.F.L. merged in 1966. Before he had played a minute of pro football, O.J.'s fame had won him a multiplicity of handsome off-the-field contracts, including a television debut in CBS-TV's Medical Center...