Word: namath
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...total offense, leading the league in quarterback rushing with 321 yds. He completed 59% of his passes, breaking the Colts' record held by Johnny Unitas. Jones, 25, has but one eccentricity: growing a beard during the season-not to shave it off for the cameras a la Namath, but to camouflage his face for duck hunting in the Chesapeake marshes...
...Tough emphasizes the precariousness of a pro career, particularly the likelihood of injuries. Dr. James Nicholas, engineer of Joe Namath's knees, notes "the turmoil on the field" and the injuries that inevitably result. He deadpans: "Players are like human beings in this regard." If the show glamorizes anything, it is the survivor. There is a cheerful sequence about the Washington Redskins' "over-the-hill gang" who are much livelier than the glum recruits at the Senior Bowl. The program's strength lies in such vignettes. The viewer may end up agreeing with the good doctor that...
...phrase. Yet this Olympiad saw many advertisers straining to link their products to the noblest ideals of athletic competition-and at a staggering cost. The result was a kind of electronic jock itch. Schlitz spent $4.5 million to air its effective series of ads. Joe Namath huddled with an assortment of international machos, trying to give the impression that Brut deserved a seat in the United Nations. McDonald's, Burger King and Pizza Hut raised the specter of a future when the Olympic symbol would be interlocking onion rings...
...Angeles Coliseum last week to greet his newest employee. George Best, 29, aging soccer superstar and flashy fixture on the British pub scene, had signed on with the L.A. Aztecs, the American team of which Elton is part owner. Best, who claims he is "better than Joe Namath in both sports that he participates in," bested Elton 5-1 in a quick scrimmage, then considered his chances for making a hit in the colonies. "We've got some good lads on this squad," mused Georgie about the Aztecs, which finished third in their division last year. "We need...
...Manhattan's Uris Theater, and it just might be the most important event of the dance year. With cinematic speed, the cast of characters tumbles around the stage to the sounds of Haydn's 82nd Symphony. Isn't that Buster Keaton? There's Joe Namath and a courtful of jokers, heroes and heroines all. Linked by sheer velocity, the steps merge in combinations that are silly and daring. Brises follow splat falls; dreamy waltzes erupt in staccato spasms of movement. With deadpan wit, 16 girls perform precise glisses while their heads wobble like windup dolls...