Word: namath
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...that lit up on Leachim's visual panel the word barometer as the one associated with weather forecasting, the robot rewarded him with brief observations about New York basketball and football teams. "You did very well," Leachim added. "I hope you enjoyed working with me. I like Joe Namath. I'm sure you do too." But if pupils take too long to answer, Warner explains, "Leachim says. 'You are not listening. Choose an answer now.' If you still don't, he'll say, 'I'm getting annoyed.' " Leachim's repertory...
...chortled Attorney Bob Woolf, who makes his living negotiating athletes' contracts. Woolf predicts a 100% increase in players' salaries in the next year. After a second college draft, the next step will be an attempt to hire veteran N.F.L. players. A likely target is Joe Namath, who nine years ago gave the then struggling American Football League a big credibility boost by turning down the N.F.L. and signing with the New York Jets...
...American men actually buy Noxzema shaving cream because they see Quarterback Joe Namath lathering his beard with it on TV, Fruit of the Loom underwear because it is recommended by tell-it-like-it-is Sportscaster Howard Cosell, or Schick razors because they are approved by Olympic Swimming Star Mark Spitz...
...best-known sports personalities were, in order: Retired Baseball Star Willie Mays, Namath and ex-Heavyweight Champ Muhammad Ali. But when asked which athlete's endorsements they would trust most, the men ranked Mays 31st, Namath 156th and Ali 190th. Nelson Research concluded that an athlete's potential success as an endorser depends not on his skill or fame but on his "likeability" by the public...
...remember watching the Bear with binoculars throughout that 1964 game. He scowled masterfully when the Tide missed on runs or passes, yelled orders in exasperation, and occasionally rejoiced. But the best times were when he'd put his arm around Namath or one of the other giants, and give him a play like a father sending his son out into the world to make good...