Word: namath
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Schaap, apparently, attempted to make his book serve as a sort of Namath's Great Reply to the critics, and the arrangement of chapters alone shows...
...first, "Harper Valley P. T. A.," explains why Namath felt that his interest in Bachelors III, a tavern allegedly frequented by Mafia-types, was innocent...
...second, "Who'd They Think They Were Messing With. The Rams?" provides the reasons why Namath felt he was justified in predicting the Super Bowl triumph, and goes into detail concerning its attainment. The fifth, "They Probably Would Have Told Our Lord to Cut His Hair," argues in defense of Namath's hair style. Anther defends his large bonus contract...
What is most irritating about Schaap's style is his blatant pandering to a narrow audience. One chapter entiled, "I Like My Girls Blond and My Johnnie Walker Red," is devoted to Namath, the stud, and one can just imagine the segment of America that fancies itself he-man. Schlitz-drinking, duck-shooting and hard-loving smugly saying, "Yeah, goddamn, Namath's one of US, Fcrissake...
...fact, that same chapter appeared last summer in True magazine, one of your basic rod-and-gun club publications, and on the cover there was a mud-stained Namath sitting in front of a locker filled with a llama rug, a bottle of champagne, and a naked girl...