Word: namathism
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...about his bachelor pad on Manhattan's East Side, which featured a white llama rug-and, purportedly, some of the unholiest debaucheries since Petronius' last house party. No American beauty could regard her career as complete without a date with "Broadway Joe" (a bad geographical misnomer, because Namath's favorite haunts-Dudes 'n' Dolls, Mister Laffs, P.J. Clarke's-were many blocks and light years away from Broadway). He made guest appearances on television talk shows, where writers provided him with merry bedfuls of double-entendres. He starred in a Grade Y potboiler called...
...also co-starred with N.F.L. Commissioner Pete Rozelle in a less amusing real-life gambling drama set in the commissioner's office and a Manhattan pub, Bachelors III, of which Namath was part owner. Rozelle's office had determined that hoods and gamblers were hanging out in the bar, and the commissioner ordered Namath to sell his interest. Namath replied by tearfully-and very publicly-retiring from football. If he meant to bluff, it did not work. Within two months he huddled with Rozelle and emerged after a lengthy session to announce that he would give...
After a couple of years of frustrating injuries, Namath's return to the game now seems complete. His Jets will not likely go on to the Super Bowl this year-their defense simply does not measure up-but under Namath's creative guidance they should continue to be the most daring and resourceful riders on the pro football plains. As for Namath himself-well, no one changes overnight, and things would not be as much fun if Joe Namath did. He has mellowed somewhat. He takes care of his family and invests his money in restaurants off suspiciously...
...still moves around with the same wolfish swagger that drugstore idolaters everywhere have tried to imitate. Yet there is a discernible difference in the Namath style. He now says things like "I pray every night when I go to bed -when I can." Like wayward Tom, Joe Willie has cheated the various nooses that could have slipped round his neck-by the simple expedient of growing...
...Angeles Rams' Norman Van Brocklin piled up 554 yds. against the feeble New York Yankees in 1951, while Y.A. Tittle of the Giants gained 504 yds. against the equally hapless Washington Redskin team in 1962. -Namath has since moved to another East Side apartment near more sedate Park Avenue; the llama rug is gone...