Word: namaths
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...about $109 million in government and private funds over the past five years to develop athletes for the Vancouver Olympics. "I can tell you that we're going to have several gold medals this year," he says. "I guarantee it." Whoa. Is a Canadian really issuing a freewheeling, Joe Namath-style guarantee? "It's a nice word, isn't it?" says Jackson...
Nike may have perfected it, but celebrity sponsorship was the ticket to the top for both Adidas and the smaller Puma. Jets quarterback Joe Namath paraded around Manhattan in the 1970s in his swanky white Puma sneakers, and fans bought hundreds of thousands of pairs. Namath had an unprecedented deal: $25,000 a year, plus 25˘ for each shoe sold. Quaint, isn't it? The competition for star endorsers would define the battle for sporting-goods supremacy. By the time soccer star Beckham signed on in 2007, Adidas committed to a lifetime deal reportedly worth more than $600 million. Says...
Puma found success with such star athletes as Joe Namath and soccer king Pelé, who led the brand to superstardom in major arenas. Athletes such as Walt Frazier, Oscar de la Hoya, Martina Navratilova and Serena Williams followed suit, and Puma further revolutionized the category with the introduction of Velcro fasteners. Not content to stay in the stadium, Puma branched out, marrying sports with fashion in 1998 with a collection of Jil Sander--designed sneakers. Lines for Christy Turlington's Nuala brand followed, as did Evisu's True Love Never Dies jeans and collaborations with Philippe Starck and Alexander McQueen...
Many iconic athletes, who spend their entire lives as victors, often have to experience losing before they?re convinced to call it a career. Willie Mays stumbling in his forties with the Mets, Muhammad Ali falling to Leon Spinks and doing roach motel commercials in the late-seventies, Joe Namath tossing interceptions for the Rams. They should have retired years before...
...competition, but we are getting out of the red ink," says Dennis Swanson, the new president of ABC Sports. One casualty could be Monday Night Football, a once lucrative ABC mainstay, which lost $25 million this past season. (Two of the show's high-priced analysts, Joe Namath and O.J. Simpson, have already been dropped from the broadcast, though Simpson may remain with ABC as a commentator on college games...