Word: namaths
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Dates: during 1970-1979
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When he slipped quietly out of New York last May, he was, at 34, an aging wreck who couldn't even ramble, a gimpy-kneed quarterback who had been literally buried by tacklers for two successive 3-11 seasons with the hapless New York Jets. Joe Willie Namath's departure for the Los Angeles Rams as a waived free agent was the exit not of a sun-kissed superstar, but of a tarnished jewel. The glory of the 1969 Super Bowl victory and his Broadway Joe image could still sell popcorn makers and aftershave lotion, but there...
...Rams Owner Carroll Rosenbloom and his shrewd general manager, Don Klosterman, felt Namath was worth a gamble. After all, the Los Angeles team had won the Western Division title for four straight years-with four different quarterbacks-only to get knocked off each time in the playoffs. Pat Haden, the baby-faced Rhodes scholar, performed inconsistently as last year's starter. So Namath, who was available for $150,000 a year-a pittance compared with the $450,000 he got at the Jets-seemed well worth a try. Joked Rosenbloom: "If we don't get to the Super...
Casually dressed, easy of manner, Arledge exudes the smell of success the way Joe Namath exudes Brut. Arledge is a restless competitor (when Son of Sam was caught, Arledge spent the night at police headquarters). He is also a confident gambler. He gambled millions on the 1976 Olympics, and made that sprawling assortment of track meets, wrestling and swimming contests a prime-time commercial success. Chronology and coherence may have been sacrificed as he zeroed in on the flashiest contests and concentrated on popular favorites, switching relentlessly from one arena to another, but the result was exciting television. Arledge liked...
...folks who brought the fellas 8 million copies of the Farrah Fawcett-Majors poster have decided to offer something for the girls. By showing pictures of 50 or so men to females in several Ohio shopping malls, Pro Arts Inc. discovered that Pro Quarterback Joe Namath was considered by women the sexiest male of the lot (other high scorers included Robert Redford and Jimmy Carter). Namath posed for two four-hour shooting sessions. Then he suffered a minor mishap, tearing a muscle in his left side. That injury may give him a slow start this week as he launches...
Like many of his classmates, Kubacki harbors a lot of indecision about his future. "I haven't found out what I want to do," he says. But he has his near-future worked out, and that includes a teaching stint at the Joe Namath football camp and a possible trip to Europe...