Word: namaths
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Dates: during 1970-1979
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...phrase. Yet this Olympiad saw many advertisers straining to link their products to the noblest ideals of athletic competition-and at a staggering cost. The result was a kind of electronic jock itch. Schlitz spent $4.5 million to air its effective series of ads. Joe Namath huddled with an assortment of international machos, trying to give the impression that Brut deserved a seat in the United Nations. McDonald's, Burger King and Pizza Hut raised the specter of a future when the Olympic symbol would be interlocking onion rings...
...Angeles Coliseum last week to greet his newest employee. George Best, 29, aging soccer superstar and flashy fixture on the British pub scene, had signed on with the L.A. Aztecs, the American team of which Elton is part owner. Best, who claims he is "better than Joe Namath in both sports that he participates in," bested Elton 5-1 in a quick scrimmage, then considered his chances for making a hit in the colonies. "We've got some good lads on this squad," mused Georgie about the Aztecs, which finished third in their division last year. "We need...
...Manhattan's Uris Theater, and it just might be the most important event of the dance year. With cinematic speed, the cast of characters tumbles around the stage to the sounds of Haydn's 82nd Symphony. Isn't that Buster Keaton? There's Joe Namath and a courtful of jokers, heroes and heroines all. Linked by sheer velocity, the steps merge in combinations that are silly and daring. Brises follow splat falls; dreamy waltzes erupt in staccato spasms of movement. With deadpan wit, 16 girls perform precise glisses while their heads wobble like windup dolls...
Steeler fans loved TIME'S story, but it tends to leave the impression that they are a violent lot who would blitz their grandmothers to win. They could have cut Namath in half in the Steeler-Jet game but knew they were good enough to win without inflicting further damage on a once great quarterback...
...retreated from the glitter of Manhattan's night life and rents a house in a quiet neighborhood of Garden City, a Long Island suburb. "I've only been to New York City once in the past eight weeks -the traffic's too damn bad," says Namath. But not as rough as the Sunday traffic on the field...