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...last season, and they cost him $48,000. Now he has six. He picked up Virginia Tech's Bob Schweickert for a song, but he had to shell out $200,000 for Notre Dame's Heisman Trophy winner, John Huarte. And to land Alabama's Joe Namath, he went all the way to $400,000-the highest price ever paid for a rookie in the history of pro football...

Author: /time Magazine | Title: SPORTS 1965: PRO FOOTBALL The Collectors: New York Jets | 10/5/1983 | See Source »

When he wore the green-and-white jersey of the New York Jets, Joe Namath, 40, was known as Broadway Joe for his love of swinging night life. Now he is back on the Great White Way in a different uniform, that of a U.S. Navy officer. Namath is making his Broadway debut in a revival of Herman Wouk's crackling 1954 drama, The Caine Mutiny Court-Martial. The boudoir eyes and patent leer that marred the actor's film (C.C. and Company) and TV performances were refreshingly absent last week as he took over the role...

Author: /time Magazine | Title: People: Oct. 3, 1983 | 10/3/1983 | See Source »

DIED. Bob Waterfield, 62, one of pro football's most famous pre-Namath quarterbacks, who led the Cleveland, later Los Angeles, Rams from 1945 to 1952, winning a world championship his first year; of lung failure after a long illness; in Burbank, Calif. He was married to Movie Actress Jane Russell from...

Author: /time Magazine | Title: Milestones: Apr. 4, 1983 | 4/4/1983 | See Source »

Whether his celebrity will have a Joe Namath effect is at least as dubious as whether most of the country will abide football in the springtime. For $427,000 over four years, a lot of money in 1965, Namath was the star who brought the old American Football League to Broadway. In 1979, O.J. Simpson drew $806,668 from the San Francisco 49ers, the richest annual salary in the sport until last week. According to Manton, Walker's deal is guaranteed by Generals Owner J. Walter Duncan "regardless of skill, injury or death" and consists of cash entirely...

Author: /time Magazine | Title: Sport: Frank Merriwell Turns Pro | 3/7/1983 | See Source »

...long ago a quarterback out of Alabama did the same thing with the American Football League. We know him now as Broadway Joe Namath. He made it big very quickly (by winning Super Bowl III), but he finished college first...

Author: By Marco L. Quazzo, | Title: He Took the Money-And Ran | 2/25/1983 | See Source »

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