Word: namaths
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...millenniums ago, Caesar would surely have endorsed chariots, Cleopatra barges and Cicero throat lozenges. It does exist today, and it offers about as easy money as celebrities can make, whether they be Catherine Deneuve purring for a perfume, James Garner clicking away for a camera company, or Joe Namath and Joe DiMaggio rustling something up in the kitchen. The right match of personality and product must pay off, since advertisers regularly provide the stars fees of $100,000 for a brief pitch and $1 million contracts for long-run identification are not unknown...
After warming the bench for the Los Angeles Rams, Joe Namath is ready for action. And he gets it on a train speeding through the Alps in the movie Avalanche Express. Broadway Joe and Lee Marvin have guns, will travel as U.S. agents delivering a KGB defector (Robert Shaw) to the West. Along the way they are pursued hotly by Maximilian Schell and a band of Russians, who ambush their train and cause, yes, an avalanche to come down on their heads. "I'm about sixth or seventh place in the cast," says Namath. But soon he will...
There are relatively few athletes whose glories and declines seem to acquire an emotional importance. Quarterback Joe Namath, who retired several weeks ago after 13 years in pro football, is one. In his early years with the New York Jets, Namath's popular image had more to do with booze and stewardesses than football. His feats alone brought the upstart American Football League into parity with the National Football League. But like Ali, Namath's lasting imprint in memory involves certain splendidly perfect moves: his flickingly fast release of passes, his clairvoyant readings of defenses and where...
...loved the game, and the game loved him, but warming the bench wasn't Broadway Joe Namath's style. After sitting out most of the last ten games of the Los Angeles Rams' season, the onetime hero of the New York Jets made up his mind: he had thrown his last N.F.L. pass. "It was no fun being second-string quarterback," said Namath, 34. But, he quickly added, "I have no regrets." He spoke briefly of the leg ailments that plagued him throughout his career. "I remember after my first knee operation, right after I signed with...
This Sunday's meeting in the Superdome in New Orleans offers a symbolic asymmetry that the big bowl has not known since Joe Namath's cocky New York Jets humbled the mighty Baltimore Colts in 1969. Denver Coach Red Miller, ebullient and emotional, is in his first year as a head coach after wandering in the desert of long-ignored assistant coaches. Tom Landry, stoic and singleminded, is the only head coach the Cowboys have ever known (his 18-year tenure surpasses his closest rival in job security, Bud Grant of the Vikings, by seven years). Bronco...