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...start to get bitter, and hope that Joe Namath hurts his knee again...

Author: By Bill Scheft, | Title: You Know You're Bored | 11/22/1977 | See Source »

...crux of Schwarzenegger's problem is that hard as he tries to pass himself off as one, he is not a hero. O.J. Simpson can endorse sunglasses with a lackluster personality because he has churned out more yardage than anyone else. Broadway Joe Namath was the milltown boy going wild in the big city, but he also had the best arm in professional football. If Schwarzenegger had any of their athletic achievements for his career's foundation, be would outdistance them all. Mark Spitz had the gold medals but was too abrasive, Bruce Jenner has the athletic credibility but little...

Author: By Mike Kendall, | Title: 'I knew I was a winner. I just had it in me.' | 11/3/1977 | See Source »

Columbia University coach Bill Campbell had traveled to the region, which spawned another championship quarterback (Joe Namath), to recruit the 5-11, 185-pound QB-placekicker for the Lions...

Author: By Jonathan J. Ledecky, | Title: Gary Bosnic: The Kicker From the Sticks Makes It | 10/22/1977 | See Source »

Traditionalists may argue that the Colorpedia looks and reads like three decades' worth of Sunday supplements. Indeed, the encyclopedia's breathless attention to contemporary figures can lead to endless second-guessing. Why is Joe Namath given ten lines of biography, while only seven are accorded to the late Vladimir Nabokov? Why Walter Cronkite but not David Brinkley? If Capote rates an entry, why not Vidal? Such quibbles will depend on whose Gore is being axed. Still, the book changes browsers into learners. Whatever its flaws, the R.H.E. is a welcome invitation not only to the mind...

Author: /time Magazine | Title: Education: The Colorpedia Americana | 10/10/1977 | See Source »

...field, Namath's transition from Broadway to Freeway Joe was simpler. He lives in a rented house in fashionable Belmont Shores. By night, he is apt to turn up at local Los Angeles area watering holes like Charley Brown's in Huntington Beach. Robertson, who often joins him in these excursions, testifies to Joe Willie's continuing ability to attract followers "like fleas...

Author: /time Magazine | Title: Sport: Rough Start for Freeway Joe | 10/3/1977 | See Source »

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