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...People joked about Ivy League football that it was 'tough tackle with pads,'" Dockery recalls. "There was graffiti on my locker from people like Joe Namath saying things like 'Ivy League practice today...

Author: By Kirsten G. Studlien, CRIMSON STAFF WRITER | Title: A Champion Against Ivy Odds | 9/17/1999 | See Source »

Part of this hostility came from the Jets' most famous player, quarterback Joe Namath...

Author: By Kirsten G. Studlien, CRIMSON STAFF WRITER | Title: A Champion Against Ivy Odds | 9/17/1999 | See Source »

...objectifying, and in a way that never seems to pertain to guy jocks. Sure, Joe Namath did that take-it-all-off Noxzema ad years ago; Jim Palmer posed in his Jockey shorts, and there's always been a bold sexual element to NBA basketball. But by and large, male sports celebrity is calibrated by success. You win, you make more headlines, you make more dough...

Author: /time Magazine | Title: Goodbye to Heroin Chic. Now It's Sexy to Be Strong | 7/19/1999 | See Source »

...Namath predicts, delivers Jets' Super Bowl championship vs. Colts...

Author: /time Magazine | Title: The 10 Most Influential Athletes Of The Century | 6/14/1999 | See Source »

That's all the marketers need to hear. Notes Charlotte's Wheeler, who has seen all of NASCAR's 50 years: "He's got the potential of doing what athletes like Palmer and Ali, Joe Namath and Babe Ruth and DiMaggio did, and that is to transcend the sport they're in." At 200 m.p.h., that may be especially easy...

Author: /time Magazine | Title: Smile, You're A Winner! | 6/15/1998 | See Source »

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