Word: named
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Dates: during 1980-1989
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...size of cartoonists' egos. Nowadays political commentary, especially satirical commentary, is usually ink wasted. Eighty years ago that wasn't the case. At that time a political cartoonist could turn an election around. Before TV, before movies and radio, a drawing of a weasel with the Governor's name on his butt went a long way in a public's imagination. Our political power today is illusionary. A Johnny Carson monologue is today's real influence brokerage...
Paul Newman, superstar, race-car driver and purveyor of his own name-brand salad dressing, has long avoided the big-time endorsement deals that many of his Hollywood peers covet. Too commercial, he was thought to feel. But last week word circulated that the star of Cool Hand Luke and Blaze had agreed to do a TV spot for American Express for a reported $2 million to $5 million. Meryl Streep, another holdout in the celebrity-endorsement sweepstakes, is also believed to be considering a deal with Amex, but corporate officials have refused to comment...
Harvard University, whose business school has long been a training ground for some of the nation's top corporate minds, has decided that it will no longer give away its profitable name gratis. By January 1991, companies that produce everything from sweat shirts to chairs to coffee mugs emblazoned with the name Harvard, the university coat of arms or the motto VERITAS (truth) will have to pay for the privilege. Despite an endowment of some $4.5 billion, the oldest U.S. university can always find uses for an extra $500,000 a year, the amount that the trademark license could eventually...
...their acts could be forced to do so, either by increased government regulation or public pressure. In September an alliance of environmental groups, bankers and investment-fund managers, known as the Coalition for Environmentally Responsible Economies, unveiled a set of guidelines for corporate conduct called the Valdez Principles (a name taken from the Exxon Valdez, the tanker responsible for the Alaskan oil spill). Firms that agree to the guidelines must pledge, among other things, to conserve energy, reduce waste and market environmentally safe products...
...S.P.B.A. is into its first three-month season, fielding eight Florida teams of ex-major leaguers 35 or older (catchers may be 32). Most of the superstars are missing: Reggie Jackson is occupied with his classic autos, Jim Palmer with his underwear, Pete Rose with hawking his tarnished name. But enough good ole boys of summer are participating to help ease the winter of discontent every baseball addict endures between the last out of the World Series and the first bud of spring training...