Word: named
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Dates: during 1990-1999
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...frontcourt Jones will have to replace forward David Tompkins, a second team All-Ivy selection who graduated. One answer is Jason Williams (1.1 ppg, 0.8 rpg), a senior whose greatest asset could be the fact that two players in the National Basketball Association also have his name...
Stern's is a familiar name to Harvard's lawyers. In 1996, Harvard agreed to a $775,000 settlement after Stern charged the University with improprieties at its pharmacy...
Just as their marketing consultant had predicted, a simple name change spawned an explosive growth in the customer base of the St. Genevieve fertility clinic. Only 10 months earlier, in April 2024, the clinic had begun its new advertising campaign for "Organic Enhancement" on websites frequented by women with babymaking on their minds...
...that St. Gen's "enhancement" technology added new genes to every cell in a child's body. Furthermore, there was a very good chance the child would pass these genetic alterations on to her children as well. "Wasn't this simply germ-line genetic engineering with a new name?" they asked wryly...
...marketing problem on its hands. The term genetic engineering triggered images of Frankenstein-like scientists creating little monsters. This image was clearly not good for business. What could they do to change the public's view? At this point, their highly paid marketing consultant earned her keep. "Change the name!" she bellowed. "Call your service Organic Enhancement, and prospective parents will come running...