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Your social networks, and in particular how popular you are, may also affect how good a candidate for a flu vaccine you are. Vaccinating an entire population may be less efficient than choosing people at random, asking them to name their friends, and then vaccinating those friends. The friends are likely to come into contact with many people, so vaccinating them might do the most good, the authors argue. "You can achieve the same level of protection for the population at one-third the cost doing an intervention like this," Fowler said, according to CNN. He and Christakis hope...
...popular Twilight phenomenon. The book follows Belle Goose, a young girl who becomes convinced the new boy in school is a vampire and her soulmate, despite evidence that he thinks girls are "repulsive." The Edward character from the real novel goes by Edwart in this version, a name which the book itself informs us is "Much funnier than Edward...
...while keeping its followers in clogs will be vital, broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over...
However, it might take some coaxing (and several free samples) before students are sold on the techniques presented in the book—such as using a microwave to make bread. Boozy Beer Bread, as the name implies, makes good use of another college survival item by incorporating one full can of stale, flat beer into batter, creating a surprisingly delicious treat with a texture similar to that of traditionally baked bread—but with PETA’s interpretation, one can have fresh bread in a matter of minutes, rather than hours...
...popular Twilight phenomenon. The book follows Belle Goose, a young girl who becomes convinced the new boy in school is a vampire and her soulmate, despite evidence that he thinks girls are "repulsive." The Edward character from the real novel goes by Edwart in this version, a name which the book itself informs us is "Much funnier than Edward...