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...video and reader comments. Each day he discovers more and more about what it's like to be female, and sure enough, after about a week and a half - or three videos - he gets a visit from Aunt Flo. You know, the monthly one - used to go by the name the Curse? (See the top 10 tasteless commercials...

Author: /time Magazine | Title: The New Tampon Ad: What If Men Used Them? | 6/30/2009 | See Source »

Mostly, Zack16 is an interesting exercise in finding a side door into a difficult conversation. The online videos refer to the situation only obliquely - Zack doesn't say the name of the new body part he has acquired until the very end. And P&G has no plans to move the campaign to a more mainstream media outlet. "There's always a small group of people who say, 'I don't want to think about this or talk about this, and I don't think it should be on TV at all,' " says Bernens. For now, those viewers can relax...

Author: /time Magazine | Title: The New Tampon Ad: What If Men Used Them? | 6/30/2009 | See Source »

...come out because they've finally had enough. They're tired of all the lies that [President Mahmoud] Ahmadinejad has dished out," said Massoumeh, 46, who brought her two young daughters to the march. (Like most other Iranians I talked to, she did not want to give her full name.) "They can see the difference between what is being said and what is happening...

Author: /time Magazine | Title: Power Of the People | 6/29/2009 | See Source »

...research by the Dartmouth Institute for Health Policy and Clinical Practice has found that as much as 30% of our annual $2 trillion-plus medical bill may be wasted on unnecessary care, mostly run-of-the-mill diagnostic tests, office visits, hospital stays, minor procedures and prescriptions for brand-name wonder drugs advertised on TV. Our soaring health spending is on course to bankrupt the Treasury - along with state and local governments, big and small businesses, and millions of families - so again, it would be nice to cut out the usage that doesn't make us healthier and can even...

Author: /time Magazine | Title: The Key to Fixing Health Care and Energy: Use Less | 6/29/2009 | See Source »

...Takarazuka actresses - there are about 400 in five troupes - have been leaving audiences speechless with these marvelous and at the same time overwhelming works for 95 years. Founded in the town of the same name - by Ichizo Kobayashi, a locally born railway magnate who thought that lively entertainment would attract more tourists and thus increase rail traffic - the theater group now averages about 10 major productions a year, each with a lead time of about eight months. Faced with shrinking audiences and increased competition from all forms of digital entertainment, its producers are trying to make the shows more dazzling...

Author: /time Magazine | Title: Takarazuka: Putting On the Glitz In Japanese Theater | 6/29/2009 | See Source »

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