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Pete and Ashlee narrowly choose Bronx Mowgli as baby name over Yonkers Baloo...

Author: /time Magazine | Title: Pop Chart | 11/26/2008 | See Source »

Unfortunately, Freddy Antonio Castillo Luna doesn't have e-mail or a phone in his bakery-home outside Managua. So I had to get a Kiva volunteer to go there with a cell phone and translate. My first suggestion was to change the name of the place from the Little Mango Bakery to the far more compelling Joel and Freddy's Extreme Cupcakery. I thought the bakery should switch its focus from empanadas and breadsticks to extreme cupcakes, for which we would charge $4 apiece. I would have my loan repaid in five cupcakes, assuming generous tipping...

Author: /time Magazine | Title: Cupcake Kings Go Global, With a Little Help From Joel | 11/26/2008 | See Source »

...with new products," he said. He thought, however, that we should bring the price down to 16 córdobas, which is about 80˘. But Freddy assured me that in his neighborhood, that price would still make our cupcakes obnoxious luxury items. He also suggested that we tweak the name of the shop to Freddy and Joel's Extreme Cupcakery, since Freddy claims he's better known than I am in Managua, which I pretended to believe. When we started to talk about cupcake flavors, Freddy suggested vanilla, chocolate, strawberry, pineapple and banana. From my experiences in cupcake-eating, I told...

Author: /time Magazine | Title: Cupcake Kings Go Global, With a Little Help From Joel | 11/26/2008 | See Source »

...list of our three best-selling flavors. We agreed not to open a Freddy y Joel's in California, and in return Sprinkles would stay out of our section of Managua. Nelson will consult for Freddy y Joel's and serve on our board, and we will name our cupcake line Pedacitos, which may or may not mean sprinkles in Spanish. I told Nelson she could have 2% of the company if we go public on the Nicaraguan stock exchange. I did not, however, tell Freddy this or check to see if there's a Nicaraguan stock exchange, so Nelson...

Author: /time Magazine | Title: Cupcake Kings Go Global, With a Little Help From Joel | 11/26/2008 | See Source »

...destroy the country for his own personal gain. I'm really worried that violence will increase and the country will be in a civil war." Then, in a marked change of tone, Puchong apologized for the siege that had stranded thousands of tourists in an airport whose Thai name, Suvarnabhumi, or "golden land," seemed particularly inappropriate at that moment. "We don't want to inconvenience people," Puchong said. But such a sentiment probably comes too late. Even when Thailand re-opens its doors, the world may not be interested in returning too soon...

Author: /time Magazine | Title: Thailand's Political Crisis Becomes a Global One | 11/26/2008 | See Source »

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