Word: namelab
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...products. Anspach Grossman Portugal, a New York City consulting firm, oversaw Libbey-Owens-Ford's metamorphosis into Trinova, and suggested Consolidated Foods adopt the tastier name of Sara Lee Corp. Siegel & Gale, another New York company, persuaded United States Steel to transform itself into USX. San Francisco-based NameLab christened Nissan's Sentra car and Honda's luxury Acura model...
...jackboots began marching across Europe, car manufacturers today are careful and scientific in their selections. Ford polled 600 consumers in shopping malls to help choose Tempo and Topaz to evoke the right image for its new compact models. The company rejected nominees like Coventry, Serval and Majestic. NameLab, a San Francisco firm, employed a computer to help christen Nissan's new Sentra. The coined word derives from sentry, which implies protection, and central, which suggests moderation...
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