Word: namely
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Dates: during 1970-1979
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...School studied ARCO's record before adopting its name, it would have found, in addition to sometimes overzealous profit-making, an active involvement in legitimate politics. The company advances its interests through its officers and its own political committee...
THERE ARE A number of reasons why ARCO's status as a political organization should stop the Kennedy School from using its name. The promotion of the name suggests a political endorsement. The academic community should be a haven for myriad viewpoints; Harvard should refuse to give its institutional backing to any single...
...motivation for the naming of the ARCO Forum appears to be founded on the same type of concern that prompted Susan Ford to promote Subaru. This in itself is distressing. It would be irresponsible for Harvard to follow a policy of endorsing consumer products for cash. Even if the University were to deny that the name of the Forum constitutes an endorsement, the public would still assume Harvard would not associate its name with an institution of which it did not approve. Moreover, it is well known that a prime objective of advertising is simply to publicize the product...
...when the company paid no federal income taxes on a book income of $410 million. There is a very simple test of this thesis. If ARCO is genuinely interested in the value of the program, not the benefits of advertising, it will instantly agree to change the name rather than jeopardize the program's integrity...
Otherwise, the ARCO connection may well cast doubt on the Forum's integrity. The Forum may lose potential speakers who object to the political implications of the platform's name. Jackson doesn't believe this has happened and has no reason to think it will, but he conceded it is "conceivable." It is true that some liberals and labor leaders have spoken at the Forum already; perhaps it is too early to judge this possibility. In any event, guests of the School should not be put in the positions of having to speak under a name that may be anathema...