Word: names
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Dates: during 1970-1979
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...flag on campus as "Engelhard" is today. The furor didn't end until September 24 1934, when the President and Fellows of Harvard University voted not to accept $1,000 from Hanfstaengl, a sum that he had hoped would be used to fund a travelling scholarship to bear his name...
Revson knew the Bergerac name; Michel's older brother Jacques, a onetime movie actor and briefly the husband of Ginger Rogers, worked for Revlon (he heads its French operations). Michel and Revson had a meeting at the Palm
...differ in color?slightly, but enough to require application of a special base to the relatively lighter lower lip if a lipstick is not to come out two different shades. To tap this market, Revlon three years ago brought out a line of Polished Ambers cosmetics?under the Revlon name rather than some specially invented one, as Bergerac proudly notes. He explains: "In doing it that way you do not discriminate. What we are saying is that black ladies are important enough for us to use our own name in appealing to them." (The courtly Bergerac still uses the word...
...splashy shows. One for Bordeaux lipstick, nail polish and other cosmetics took a whole floor of Manhattan's Bonwit Teller; Revlon supplied books on wine and even old wine barrels to show off. When a Revlon product is a hit, Bergerac quickly follows it with others under the same name. Charlie, for example, has spread since 1974 from a fragrance to a line of cosmetics and soap...
Borghese's name, of course, was also chosen (by Revson) to lend a note of elegance; one woman who uses the perfume was let down to discover that it came from Revlon. Says she: "I bought it because I thought it was Italian." Cosmetics names in general are picked to convey some image, but among the thousands of nail polish and lipstick shade names, the images get a bit fuzzy...